Hygene, why nots & conviction

Hi nerds -

I salute you, as I fall in love deeper with San Francisco.

Sure - there’s something to be said about the mountainous landscape, the nerdy ads, and the city’s park culture. But what’s really unique about this city is its culture of “dreaming bigger”.

In the last two weeks, I’ve met people who:

• patented Meta’s VR glasses

• are building refueling stations in space

• are leading LLM evaluations at Groq

• founded one of LATAM’s largest edtech companies

A+ players want to play with other A+ players. When talent meets other talent, the “why not”s becomes more common than “let’s not”s.

— Speaking of which, we’re launching our AI gateway today and would love your support. Please upvote us here so we can reach millions of AI engineers!

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🧻 Habit hygene: “How you do one thing is how you do everything,” my yoga teacher said.

“BS,” I thought immediately.

A few days later, it hit me:

• When my room is dirty, my mind is a mess.

• When I procrastinate working out, I procrastinate doing hard things.

• The weeks I’m late for class, I’m also late for social events and deadlines.

• If I have bad posture when brushing my teeth, I have bad posture when picking up stuff from the floor and in that yoga pose I’m struggling to nail.

Once you see it, you can’t unsee it.

💰 Pricing courage: It takes a certain type of crazy to start a business.

Anchored in fear, it’s easy to loop into self-doubt. Anchored in confidence, the tenacity compounds into pricing courage.

Pricing courage means charging from the value we create, not from the anxiety it took us to get there.

We get high-alignment customers when we raise prices “more than feels safe”, because we believed in our worth first.

Our companies are mirrors of our conviction.

♻️ The fear-falling loop: I’ve always been afraid of skates, which is why I’ve always sucked at them.

Learning this weekend (as one does while in Cali) taught me we always fall because we’re afraid of falling. 

Fear makes us wobble. We overthink and doubt ourselves, which distracts us from the present moment. We lose connection with our bodies, so we fall.

Living in fear means we’ll fall more often. How we deal with uncertainty determines the scale of our success.

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The number one feedback I get when teaching yoga is my music.

This upbeat playlist is for the lovers of mantra house and melodic deep beats.

Are you in SF? I’m staying until thanksgiving here and would love to meet!

Please reply to this email if anything resonated.

See you in cyberspace,

Jules 🤸🏻